Eric Meyer, MBA
Business Development Consultant

Mr. Meyer is Principal of Eric Meyer Consulting, LLC, which advises emerging companies on how to bring novel consumer medical, health and beauty products to market. Mr. Meyer has extensive expertise in creating go-to-market strategies that integrate branding, consumer direct response (online and offline), professional recommendation and retail expansion. Mr. Meyer’s consulting practice includes clients across a broad range of fields including sleep disorders, oral care, diabetes, hearing and beauty products.

Prior to his consulting practice, Mr. Meyer served as CEO of TrafficGauge Inc., which developed and brought to market the first real-time hand-held traffic map. TrafficGauge was sold to Networks In Motion in early 2009. Prior to TrafficGauge Mr. Meyer served in senior executive roles in marketing, sales, business development, and R&D for Optiva Corporation, makers of the Sonicare® sonic toothbrush, over a nine year period from pre-launch of the product through successful sale of the company to Philips Electronics. As Optiva’s 12th employee and first sales and marketing executive, Mr. Meyer led Sonicare to the #1 dollar share power toothbrush brand in the U.S., with Optiva being named Inc. Magazine’s #1 fastest growing privately-held company. Prior to Optiva, Mr. Meyer served in senior marketing and sales positions at LifeScan in Milpitas California where he launched the One Touch® blood glucose monitor. During his tenure LifeScan was successfully sold to Johnson & Johnson. Mr. Meyer currently serves on the Board of Directors of Orahealth Inc. (Seattle, Washington), and has served on the Boards of Ventus Medical (Belmont, California), Advanced H2O (Bellevue, Washington) and TrafficGauge Inc. (Seattle, Washington). Mr. Meyer holds B.S. in Industrial and Operations Engineering and Bachelor of General Studies degrees from the University of Michigan, and an MBA from Stanford University.